Brazilian Keratin/BKT

Brazilian Keratin/BKT

Meet the Brazilian Keratin Treatment and your BKT stylist

Hey, my name is Steve Tcherkezian and I am here to introduce you to the latest in hair straightening, Brazilian Keratin Treatment/BKT.  It's the hotter, sexier alternative to Japanese Hair Straightening, but it does not replace it. For example, people that weren’t a good candidate for TR, due to highlight/bleach, damaged hair and had to wait a year or two years before getting a TR, they NOW have the option to have straight, soft, silky and frizz-free hair.

The Brazilian Hair Straightening works on fine, wavy, and curly hair. With the Brazilian you have the option to color and bleach/highlight process your hair without having to worry about over-processing the hair. The application process takes anywhere from 2 to 4 hours depending on the length and thickness of the hair. After product is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish. The maintenance is easy – it is as close as to getting wash & go. It is actually cool!  

This posting is a compilation of what I know and what I have learned about the Brazilian Keratin Treatment/BKT. And in addition, I used some of VincentJ’s (Vinnie’s) own words in describing the BKT.  

My colleague, VincentJ http://www.vincentj.com of Vincent J Salon in Fort Lauderdale, Florida knows how to explain these new hair straightening technologies in different ways than I do and that is why I am using some of his own words. The idea is to enhance your knowledge and understanding about TR and BKT. Call it plagiarism if you like, but with good intentions. The objective is so you can make the right decision.

Here’s what VincentJ http://www.vincentj.com in Fort Lauderdale, Florida said:

“The MOST important thing is that you find a Tech who is skilled in all aspects of hair straightening and let THEM guide you to the best choice for your hair. The level of education the consumer has today is incredible. There is so much information out there to be had. Hair today is part Science and part Artistry. We have some great techs out there with incredible information (thanks SteveT. for all your hard work”). Thank you, Vinnie! Vinnie is an incredible guy; in one short paragraph he said it all!  

Ultimately, Vinnie and I complement one another in explaining the new hair smoothing, hair straightening technologies, and I am happy to say, YOU the consumer get the benefit.

Brazilian Keratin Treatment, Escova Progressiva as it is known in Brazil - progressive brushing. There are variations which do not use formaldehyde that are more like treatments with heat that don't permanently straighten like treating with keratin.  In Brazil the product was being mixed in back rooms and being diluted with industrial formaldehyde. The amount of formaldehyde was also much greater (20%) and not regulated. This is where a lot of the concern surrounding the product came from. All salons that perform haircolor, bleach, and highlight or nail services should have proper ventilation for the comfort of the guests and the stylists.

The Brazilian Keratin Treatment may be a hybrid of the two, using less formaldehyde. In this case, the heat at 450°F and formaldehyde probably do cross-link the hair proteins as well as polymerizing the formaldehyde. This made a silky feel on the hair and a straight result that slowly reverted. I myself have not analyzed formaldehyde treated hair, so I don’t exactly know how, but that’s one of the theories, though doctors, scientists and chemists that work in laboratories do think it forms new cross-links.

Formaldehyde is frequently identified in these products through the names of its derivatives, such as quaternium-15, formalin, formalina, octyl aldehyde, methanediol, formic aldehyde, aldehyde formique, capryl aldehyde, methylene glycol, ethyl, methanol, methyl aldehyde, imidazolidinyl urea, diazolidinyl, morbicid acid, and oxymethylene, amongst others.

Please note: According to the “International Cosmetic Labeling Standards”, if the amounts of Formaldehyde is considered ‘small’, it is not required to be listed as an ingredient.  This fact alone would give manufacturers the right to promote their products as “Formaldehyde-free”.  It is irresponsible to state this fact.  As you can see, many irresponsible manufacturers will use this loophole to justify a “Formaldehyde-Free” advertising campaign and unfortunately, the majorities of stylists believe what the manufacturer and salesperson tells them.  The fact remains, if it doesn’t contain formaldehyde or its derivatives, then the Brazilian won’t work!  Well, it may work for two weeks and that’s it!  If it lasts longer than two weeks, then that means the stylist is “fresh” to BKT and doesn’t have a good understanding as to how the science of the Brazilian Hair Straightening really works!

Any process whether it is hair, cosmetic surgery, or anything we choose to do is to be educated but trust the person you choose as your tech to help you to choose what will be best for you. If you do not trust them, then find someone else who you can trust. Like Vinnie said: “I mean no disrespect to anyone, I just remember when TR first came out and there was so much misinformation and so many problems with people not educated properly. I would just hate to see that happen with BKT”.

The internet is a great tool but never let it take the place of human interaction. The consultation with your Tech is still the most important step in this or any process. Also ask to see people who have had the process done correctly and get their feedback. The most important consideration in either of these treatments is going to be the technician who will be performing the service. Properly done they both will have their advantages and disadvantages.

Brazilian Keratin Treatment contains formaldehyde. Certain products use formaldehyde as a preservative. Formaldehyde is commonly found in hundreds of every day products ranging from cosmetics and personal care products, such as soaps, shampoos, nail care and oral hygiene products, and bath, hair, makeup, and skin care preparations, to fabrics, textiles, cleaning agents, and building materials. Canned food contains formaldehyde. Every time you pump gas in your car you’re inhaling 10% formaldehyde. Nail polishes contain 2% formaldehyde. Nail hardeners have 5% formaldehyde. When you are in a department store you may think you’re smelling fabric, leather or rubber, when in fact you are actually inhaling formaldehyde.

The Brazilian is also known as Brazilian Keratin Treatment, Brazilian Straightening System, Keratin Complex therapy, Progressive Straightening, Brazilian Blow-out, Escova Progressiva, "Coppola Keratin Complex Therapy, Keratin Complex Smoothing Treatment, Hair Straightening Keratin Complex, Keratin Brazilian Straightening, Brazilian Hair Straightening", Brazilian among others.

As far as treatment with heat and keratin, it can make damaged hair feel silky again, but as you know, nothing actually re-creates the hair fiber but fills in the damaged areas. Thermal straightening at high temperatures on damp hair will gradually straighten more each time as the helical proteins are more denatured. Bleached hair "sets" better than normal hair as the matrix proteins have already been made more pliable by bleaching.

The Brazilian Keratin Treatment hair process employs both, heat energy (ceramic hair iron set at 450°F (232°C) with biochemical energy (the action of keratin in the cortex of the hair shaft to straighten the hair). The way formaldehyde work to preserve by replacing or repelling water from the cells. Possibility, formaldehyde is used to “fixate” the hair once straightening has occurred. Also, consider that formaldehyde might be “water repellent”.

450°F is about 232°C. Most irons reach 200°, not 232°C (392°F). First of all, dry hair proteins denature at 235 - 250°C so as long as the hair is dry, you are below the denaturation temperature. It takes a lot of ironing on dry hair to see structure changes.

Now, wet or damp hair is another thing. The denaturation temperature of the helical proteins drops as the matrix proteins are swollen and disrupted by water. A hot iron is now at a higher temperature than the denaturation temperature. With repeated applications, you will permanently damage the hair's structure. The hair will gradually be straighten but rather lifeless.

As far as treatment with heat and keratin, it can make damaged hair feel silky again, but nothing actually re-creates the hair fiber but fills in the damaged areas. Thermal straightening at high temperatures on damp hair will gradually straighten more each time as the helical proteins are more denatured. Bleached hair "sets" better than normal hair as the matrix proteins have already been made more pliable by bleaching.

This treatment will work best on hair that has been chemically relaxed/highlight/bleach treated. With the Brazilian Keratin Treatment there are no chemical incompatibilities issues, so it can be applied over sodium hydroxide (lye) and guanidine carbonate hydroxide (no lye) relaxer and over a TR treated hair with no chance of damage. This treatment will make the hair straight and frizz-free for a few months. After that it will start to wear off and the natural curl will start to return. There may be a period as the product wears off when you will get a loose wavy look. The more damaged the hair the longer lasting. It can be performed on virgin hair, just be aware the result does not last as long.  
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Brazilian Keratin Treatment is not a replacement for TR, but rather a temporary fix, but you could get it in between TRs to help out the frizz in between visits. It’s not the same though. BKT is great but not to be compared to a great TR if you needed one. Both processes straighten the hair however Japanese is permanent and "flattens" the hair whereas Brazilian leaves a little body in the hair. The Brazilian Keratin Treatment keeps the hair from frizzing up.  

For example, people with highlight, bleach treated and damaged hair that aren’t a good candidate for TR, can now have straight frizz free hair using this new technology. The BKT is also great for clients that want the flexibility of not having to straighten their hair permanently. Keep in mind though, if the hair is virgin hair, the results of BKT may not be as successful and therefore, TR would be a better choice.

With TR the actual hair strand will compress and be a little thinner. The Brazilian will leave the hair strand the same diameter (possibly a little thicker due to the infusion of Keratin into the cuticle) this may make the hair appear to have more body. With repeated applications, the Brazilian will make the effects last for a longer period of time. Much is dependent upon the condition of your hair. The more damaged the longer the effects will last. Some clients may be best candidates for BKT and not a TR. A professional stylist will determine what’s best suited for the client’s hair type, texture and condition of hair.

The Brazilian Keratin Treatment/BKT is great for people that are looking for temporary straight, frizz-free hair solution (lasts about 2-3 months). BKT is also great for people that aren't good TR candidate due to damaged, bleach highlight treated hair. BKT must be performed only by a stylist that has the skill and the experience, especially a stylist who is an ironing master.

There is a major difference between TR and BKT. Thermal Reconditioning/Japanese Hair Straightening is a permanent hair straightening service that will alter the internal structure of your hair. It will compress the cuticle of the hair making it silky and shiny. Due to this compression it may make some hair appear thinner. The process will grow out. With excessively curly hair it will leave a visible root line. While a skilled tech can handle any type hair TR works best on hair that is not too chemically treated. The process will take from 4-7 hours depending on your hair and will need to be done every 6-9 months.

Japanese Hair Straightening/TR works best for clients who are looking for a more permanent solution. It is more involved in the analyzing of the hair, treatment of damage, choice of chemical formula strength, there are many more steps and more chance for error, especially if the stylist doesn’t understand the science behind his art, but again properly done, a Thermal Reconditioning is also a great choice.

The majority of clients who are having BKT let their hair dry naturally and then go over it a little bit with a dryer to add some style. The hair will be in much better condition and will be straight. As the BKT wears off the wave and curl will return but some of the conditioning benefits will remain. Your hair will not frizz in the humidity.

While BKT is less complicated then a thermal it is by no means easy. The proper amount of lotion must be used and distributed correctly or the hair will burn under the heat of the iron (450°F). If the hair is not ironed correctly you will get an uneven and spotty straightness that will fade away very quickly. Done correctly it works great on chemically treated hair. It will help to rebuild the hair and keep it silky for around 3 months after which time it will gradually fade away. As it starts to fade the curl will return slowly so the hair may look different until all the BKT is gone (around 6-9 months).  

There is one strength for the Brazilian Keratin Treatment. The straightness can be controlled by the amount of heat from the iron as well as how many times the stylist passes the iron over the strands of hair. You can also get more body in the hair by creating more movement with the iron. You can roller set or use a curling iron to give it curls. It's pretty cool.

Uneven reversion is only a problem if the client doesn't maintain treatments. Damaged hair will remain straight, healthier hair will revert. Roots will revert quicker than the more damaged ends. BKT will work according to the porosity level of the hair. It is better to color either on the same day or within a day or two to achieve the best results. Virgin hair needs to be clarified at least 2-3 times prior to the treatment. The main issue with virgin hair is that the treatment will wear off quicker than on damaged hair. Repeated treatments will make results more permanent.

You need to wait 2 weeks after BKT before you color. This is a temporary process and if you color too soon, you will remove the treatment much sooner. Next time color your hair a little darker before the treatment to compensate for the extra shine and lighter color. I would suggest that you wait at least a week before you use Shades EQ or other demi-permanent haircolor and two weeks for permanent haircolor. There is a very mild developer with the Shades EQ that may lift a little of the BKT off your hair. With BKT the problem is not the damage that may occur; the problem is that any chemical, such as coloring and highlight will begin to remove the keratin. If you do not wait at least a week the product may not have settled enough in order to adhere.  

Brazilian Keratin Treatment/BKT with collagen and keratin is a revolutionary process that transforms the hair making it smooth, shinier, softer, instant manageability and de-frizz; takes away the frizz. The Brazilian Keratin Treatment is keratin based. Keratin is the primary protein of the hair, skin and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while the collagen improves the elasticity of the hair.

Unlike other products available on the market, such as sodium hydroxide relaxers, thioglycolate Curl Reducer and Japanese Hair Straightening/TR - the Brazilian Keratin Treatment with collagen replenishes the condition of the hair without changing the molecular structure of the hair. The Brazilian Keratin Treatment can be used on all hair type, conditions and textures of hair, such as chemically treated hair (colored, permed, relaxed, straightened highlighted and bleached).

After application of the product, it is infused with 232°C degree flat iron, which seals in moisture, hydrates the hair and creates a glossy finish. BKT will smooth and condition the hair making it extremely silky and shiny. It is great for people with curly, wavy and frizzy hair to have straight, frizz free hair. Results are visible immediately after the treatment is completed, clients are amazed. Hair looks shinny and youthful resembling healthy hair of a young child. Management of the hair after the BKT is effortless. The amount of time required to style hair will decrease dramatically. This treatment restores hair resiliency. Humidity, rain, or perspiration will no longer affect the hairstyle. No more frizzy hair!  

One of the requirements after getting the Brazilian/BKT as per manufacturer’s instructions is not to use a shampoo that contains sodium chloride. They are saying shampoos that contain sodium chloride (table salt) will make the hair revert much quicker.

To be perfectly honest I have no idea where the sodium chloride thing came from. My guess is that when some companies started the "no sulfates" story with sodium lauryl sulfate, poor old sodium chloride just got lumped in. It's used in small concentrations in some shampoos as a viscosity thickener, and considering we eat it as table salt, I don't think it can be that bad. Maybe a very high concentration of salt water might affect a curl pattern in the hair but not from a shampoo unless I'm missing something.

Sodium laureth sulfate is not the ingredient that started the whole thing. It was sodium lauryl sulfate that small companies have said causes everything from cancer to color fadage and unfortunately the myth has spread and become quite a factor in the business.

Sodium laureth sulfate is the main cleansing agent used in shampoos by L'Oreal, Proctor, Unilever and many others. It's an efficient cleanser and good foamer. Does anyone seriously think that the large global companies would use it if it caused "dermatitis and seborrhea" After all who has the research labs?

In my opinion, neither sodium laureth sulfate nor sodium chloride should have an effect on the end result of BKT. I think it's just more "brain washing" to use the "sulfate free" shampoos.
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You can TR over BKT with no issue. The lotion just may take a little longer to process than usual due to the conditioning aspects of the BKT. You should have no problem with BKT on your hair though. As with TR a lot depends on the techs skill with the iron. If the hair is pressed at the correct temperature, sections are small enough and the hair is pressed for the correct amount of time your hair will be straight no matter how stubborn the waves or curls are. The only concern with this type of hair is that it may start to revert quicker than with other hair types.

BKT will work according to the porosity level of the hair. It is better to color either on the same day or within a day or two to achieve the best results. Virgin hair needs to be clarified at least 2-3 times prior to the treatment. The main issue with virgin hair is that the treatment will wear off quicker than on damaged hair. Repeated treatments will make results more permanent.

The lasting quality of the Brazilian Keratin Treatment is about 2 to 3 months. Eventually the hair will return to its original curl/wave pattern. If you repeatedly process the hair, the ends may not revert back as quickly. That would depend on how often you process and how often you cut your hair.

Even though the gradual reversion becomes quite visible, I noticed the hair is still not as frizzy as before the BKT and it is also much easier to iron. Clients with color and heavily highlight, bleach treated hair are the best candidates. The cost varies upon length and abundance of hair.  

The Brazilian Keratin Treatment is mainly a conditioner that will straighten the hair. It is temporary and will begin to wear off after around 3 months. Within a year it will be totally gone if you do not repeat the process.  

Japanese Hair Straightening/TR or Brazilian BKT? “Specific wants" for "Specific needs". Many stylists make the mistake thinking that the Brazilian Keratin Treatment will solve all their problems. Hair that is already breaking may be unfit to do the BKT and may require several treatments to strengthen it. This is particularly true of highly bleached hair.

Brazilian Keratin Treatment is a straightening service that will smooth and condition the hair making it extremely silky and shiny without compressing the cuticle. The Keratin will rebuild the hair making it healthy and resilient. The BKT will not make thin hair appear thinner. It will work great on damaged hair. The process takes around 2 ½ - 4 hours and will last from 2-3 months and it will gradually grow out leaving no visible root line.  

The Brazilian will make the hair as straight as with a TR. The main difference will be in how long the effect will last. On virgin hair it will not last as long but will repel humidity and stay frizz free. Both products are interchangeable so you can TR over the Brazilian or do the Brazilian over TR. The Brazilian will leave your hair with a little more body and it will be easier to curl than with a TR. Both processes will prevent your hair from frizzing in the rain or humidity.

While BKT is less complicated then a thermal it is by no means easy. The proper amount of lotion must be used and distributed correctly or the hair will burn under the heat of the iron (450°F). If the hair is not ironed correctly you will get an uneven and spotty straightness that will fade away very quickly. Done correctly it works great on chemically treated hair. It will help to rebuild the hair and keep it silky for around 3 months after which time it will gradually fade away. As it starts to fade the curl will return slowly so the hair may look different until all the BKT is gone (around 6-9 months). Also remember that there is a bootleg version still out there that has very high levels of formaldehyde.

Thermal works best for clients who are looking for a more permanent solution. It is more involved in the analyzing of the hair, treatment of damage, choice of chemical formula strength and there are many more steps, more chance for error but again properly done a Thermal is also a great choice.

The most important thing is that you find a Tech who is skilled in all aspects of hair straightening and let them guide you to the best choice for your hair. The level of education the consumer has today is incredible. There is so much information out there to be had. Hair today is part Science and part Artistry. We have some great techs out there with incredible information.  

If you do not trust your Tech to make the final decision as to the best treatment for your hair it may be time to research a different tech. I know that personally I want only what is best for my client and try very hard to achieve that.

Here’s my family’s opinion on BKT. My wife and my two daughters have curly, undulated, frizzy hair. I am accustomed to hair chemical odors and so is my youngest daughter (she is a hair colorist). My wife is a very sensitive person and she has not noticed anything unusual, except her eyes becomes a bit teary, but for the most part it doesn’t. She is also sensitive to the odor of ammonium thioglycolate.  

I have been doing TR on Seta, my wife's hair since the year 2000. At first she was not happy with BKT, she said she preferred TR and now she likes BKT. After the second and the third BKT, she said she likes to interchange between the two.  

Diana, my eldest daughter, I have been doing TR on her hair since 2000. She is not thrilled with the BKT. She just doesn’t like it. She keeps telling me, “look Dad, it is reverting, I prefer TR”. Having said this, Diana recently used a lift to lighten her hair color and as a result, she is may not be a good candidate for TR.  However, her hair is okay for the BKT. Taline, my younger daughter, I have been doing TR on her hair since 2000. Taline is a no-none-sense, easy going type of girl. She knows what she wants. She is attentive to details. Taline also understands hair formation (shape), hair texture, porosity and condition of hair better than my wife and Diana. After all, Taline is a hair colorist. Taline used to love TR until of course I did her first BKT July 2008. Taline is very happy with her BKT and she absolutely loves it. She cannot believe that her hair now feels better after the BKT than her God given hair.

Here is a link to what Taline said about the BKT on my forum index.php?option=com_joobb&view=topic&topic=1176&Itemid=83#p4666

Guidelines before the BKT service: Do not shampoo hair two days before the BKT service. Do not pre-condition the hair at least two days before the BKT appointment. Detangle your hair and leave it in its natural state. Always color treat your hair one week before the BKT Service. The BKT process may take anywhere from 2 to 4 hours and requires patience on your part.  

Guidelines after the BKT service: After you leave the salon, it is imperative not to brush your hair aggressively or tucking hair behind your ears. To keep your hair in the best possible condition, do not shampoo or wet your hair for 4 days after the BKT service. No work-out for four days after the BKT service. Do not use clips, pins, metal clips, rubber bands, barrettes, pony tails, pullbacks, do not wear a style that “creates tension” on the hair or along the hairline such as, ponytails and pullbacks for 4 days. Do not use anything that “causes pressure” on the hair such as tight cap or scarf for 4 days.  

If your hair gets wet accidentally within the first four days, blow-dry the hair 100% with the nozzle pointing downward towards the ends of hair, then gently Slide the flat iron at low temperature (130°C to 150°C). If you notice a crease that’s caused from sleeping/sweating within the first four days, blow-dry the hair 100% and Slide the iron gently to remove the crease. If within the first 4 days after the BKT service the prevailing weather condition is rainy and humid; finger blow-dry by giving your hair short blasts of hot air and then cool air. This will help remove the excess moisture from the hair.
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Iron Technique: Always blow-dry the hair 100% dry before ironing. When ironing, it is important to maintain even tension in the hand that is guiding the section as well as the hand working the iron. Using uneven tensions with the iron will cause ridges in the hair and may singe the hair. Set the temperature at 120 to 180 and adjust the speed according to hair condition. Reduce the amount of ironing on the ends and use lower setting for damaged hair. (See Recommended Temperature Settings index.php?option=com_content&view=category&layout=blog&id=84&Itemid=63) Slide the iron quickly; do not stay at one spot over 1 second. And remember, heat is heat and the less you do the better.  

Is the Brazilian Keratin Hair Straightening/BKT damage free? No it isn’t. You may have heard or read that this temporary hair straightening technology is damage free and hair breakage free. You may have also read that the affect of the Brazilian is only on the “external” of your hair, but this is not true. In fact, hair damage “begins” on its external (cuticle layers) and ultimately travels to the cortex (inner layer) of the hair, and as a result, weakening the structural stability of the hair and the hair will break and become “lifeless”.

"You only get one chance to have your first BKT" (in Vinnie's words) and you should be sure to make it the best experience possible by taking your time to select the perfect BKT stylist for you and your hair. I mean no disrespect to anyone, I just remember when TR first came out and there was so much misinformation and so many problems with people not educated properly. I would just hate to see that happen with BKT. If you do not trust your Tech to make the final decision as to the best treatment for your hair, it may be time to research a different tech. I know that personally I want only what is best for my client and try very hard to achieve that.  

In Summary: The Brazilian Keratin Treatment (Hair Straightening) removes 70-80% of the curls. Eliminating frizz is the key benefit of the Brazilian Keratin Treatment. After the treatment, you should be able to blow-dry your own hair and cut down the blow-drying and ironing time by over half the time it took you to get your hair into a style. The Brazilian Keratin Treatment is great for people with frizzy and curly hair. This treatment solves all the problems. The hair looks shiny, silky and frizz-free. Do not have unrealistic expectations that BKT would give everyone the straight, silky, wash-and-wear freedom. Each person who has the treatment will experience different results. Some people may not need to iron the hair, and some people do; depending on the type, texture and the condition of your individual hair, so results differ from one person to the other. Also, the first BKT may not last long, but the more often you get it done; the longer it will last.

Brazilian Keratin Treatment works great on client’s hair that is not strong enough or in good enough condition to have the Japanese Straightening. If a client’s hair is bleached or damaged, the TR chemicals will make that worse. That takes into account work done by experienced, well trained TR specialists. I don't like to think about the disasters I have seen and heard of when “damaged” hair gets a bad TR. The worse the condition of the hair before a TR; the more work and product is needed to make the hair look good. It’s just not worth taking the risk doing Japanese Hair Straightening on bleached/damaged hair.

Strong and healthy hair does not respond well to the Brazilian Keratin Treatment/BKT. Virgin hair does not straighten very well and it wears off quite quickly. The results in general are OK to not-good. The client still has to do quite a bit of at-home work to the hair to give it a polished/finished look. If a client has healthy strong hair, I will recommend doing Japanese straightening instead. Having said this, there are other techniques, but at the end, it will cost you more. 

The color/highlight/bleached, damaged and porous type of hair takes well to the BKT process. The results are amazing. The BKT is also good for clients that want to control the frizz and have the hair straight for a "while" but do not want to abandon their curls permanently.  

The Brazilian Keratin Treatment is an innovative process. It entirety transforms the hair and gives hair the ability to return to its original healthy, shiny, smooth state. Unlike other products available in the market, such as sodium hydroxide (lye) guanidine calcium hydroxide (no lye) or thioglycolate relaxers, the Brazilian Keratin Treatment straightens the hair without damaging or changing its texture. The treatment can be used in all hair types, including chemically treated hair (colored, permed, relaxed, highlighted and bleached).  

The application process takes anywhere from 1.5 to 4 hours; depending on the length and density of the hair. After the product is applied, it is sealed with a Tourmaline iron which traps moisture, hydrates the hair and creates a glossy finish. Results are visible immediately after treatment is completed. Clients are amazed to say the least hair looks healthy and youthful.

At-home care of the hair after the Brazilian Keratin Treatment is effortless. The amount of time required to style hair will decrease dramatically in some cases it is wash and go; others require some blow drying and minimum styling time. This treatment restores hair and makes it look young again. And don't forget - the Brazilian reduces the frizz by up to 95%, so virtually, the hair stays frizz-free!

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